Global Smart Scales Market Size (2024 - 2030)

The estimated global Smart Scales Market size is projected to expand from USD 3.38 Billion in 2023 to USD 4.9 Billion by 2030. Witnessing a healthy CAGR of 5.7% from 2024 to 2030, the market's growth is primarily fueled by the emergence of novel technologies and the increasing reliance on technological solutions.

Smart Scales Market Overview:

The smart scale industry monitors bodily changes and presents data through an App connected to the user's device. Offering a spectrum of advanced features, smart scales facilitate consumers in achieving their health and wellness objectives with ease. These scales encompass functionalities such as data monitoring, storage, and compatibility with various smart devices including smartphones, smartwatches, and health trackers. Such attributes aid consumers in setting goals, tracking progress, and sharing data. The surge in consumer awareness concerning weight-related health risks, including heart disease, cancer, and diabetes, is a key driver propelling the global smart scale market growth.

According to the CDC, the obesity prevalence in the US was 42.4% in 2017 - 2018. Among adults, the prevalence stood at 40.0% for ages 20 to 39, 44.8% for ages 40 to 59, and 42.8% for ages 60 and above. Regular weight monitoring significantly contributes to reducing the likelihood of such severe health outcomes. Rising health concerns motivate consumers to adopt healthier habits by monitoring their body composition metrics, consequently boosting the adoption of smart scales. Recognized as valuable tools for weight management and body fat reduction, smart scales, with their precise readings of body fat percentage, are poised to drive market growth throughout the forecast period from 2024 to 2028.

Impact of COVID-19 on the Smart Scales Market:

COVID-19, an infectious disease caused by the novel coronavirus, emerged as a global pandemic following its initial outbreak in Wuhan, China, in December 2019. The pandemic significantly burdened healthcare systems worldwide, prompting companies to intensify research and development efforts towards vaccines and treatments. While research activities related to vaccines remained essential and largely unaffected, niche markets experienced a slowdown due to the predominant focus on COVID treatment research.

The smart scales market witnessed a positive impact during the pandemic, as health-related products gained substantial traction globally. This increased demand for health-centric products was driven by the growing interest in fitness among individuals. As a larger population prioritized their health, devices such as smart scales offered them efficient means of monitoring weight and various body composition metrics. Moreover, the capability of a single smart scale to cater to multiple users further fueled demand significantly, particularly in the residential sector.

Market Drivers:

The market growth is propelled by the emergence of innovative technologies.

The proliferation of advanced technologies like Artificial Intelligence (AI) in smart scales presents lucrative opportunities for market expansion. For instance, California-based medical company, DynoSense Corp, developed Adore, an AI-powered smart scale offering comprehensive health insights and personalized recommendations for users. Adore scans the entire body, including metrics such as body water, fat content, BMI, muscle mass, and bone density. Users can access their data through the Adore app, enabling them to set specific goals and analyze personal information through AI algorithms.

The market expansion is further driven by the increasing reliance on technology.

The growing adoption of smart solutions enhances consumer dependence on technological innovations. Unlike analog scales, smart scales provide accurate and reliable results. The rising demand for smart scales among consumers is attributed to the advanced functionalities they offer, such as BMI calculation, heart rate monitoring, water resistance, corrosion resistance, and multisport tracking. Additionally, the trend of using smart technologies as status symbols, coupled with a shift in preference from analog scales to smart scales among younger consumers, is bolstering market growth.

Market Restraints:

Connectivity-related issues pose a challenge to market growth.

Users of smart scales encounter challenges when syncing with other health devices, leading to various errors such as low mobile coverage, low battery, and timeouts. Smart scales display data and statistics on dedicated apps downloaded on smartphones, smartwatches, and laptops, all of which operate through the internet. This raises concerns among consumers regarding data privacy and security, thus restraining market growth during the forecast period.

Global Smart Scales Market - By Type:

There are two primary types of smart scales:

• Glass platform
• Stainless steel platform

It is projected that the glass-based smart scale segment will experience substantial growth with a significant Compound Annual Growth Rate (CAGR) throughout the forecast period. These glass-based smart scales offer exceptional weight-bearing capacity, a feature that is currently driving market demand. Additionally, the stainless steel platform segment is expected to witness notable demand growth due to factors such as increasing market demand and heightened awareness among younger demographics.

Global Smart Scales Market - By Application:

Smart scales find applications across various sectors, including:

• Residential
• Gym
• Health Facilities
• Others

Among these applications, the gym sector is poised to maintain a significant share in the market. This can be attributed to the rising global fitness awareness and the growing population of health enthusiasts. The increasing consciousness towards fitness among individuals is leading them to adopt healthier eating habits and embrace the benefits of daily exercise routines. The integration of smart scales into fitness center operations is gradually increasing as many gyms incorporate digital technologies to enable users to monitor their progress effectively. These smart scales not only track weight and body composition metrics but also provide insights into the body's hydration levels, aiding in post-workout hydration needs. Consequently, major market manufacturers are focusing on developing products tailored for health-conscious individuals and fitness enthusiasts.

Global Smart Scales Market - By Region:

The market is geographically segmented into the following regions:

• North America
• Europe
• Asia-Pacific
• Latin America
• The Middle East
• Africa

North America is expected to dominate a significant share of the market throughout the forecast period. This can be attributed to the region's high expenditure rates and the substantial number of gym-goers. The trend of joining multipurpose fitness and health clubs is on the rise across all age groups, driven by the diverse offerings such establishments provide, including a wide array of equipment and personalized programs.

Global Smart Scales Market Share by Company:

Key players influencing the market include:

1. Anker Group
2. Arboleaf Corp.
3. Fitbit LLC
4. GOQii
5. Realme Chongqing Mobile Telecommunications Corp., Ltd.

These companies, along with others, are pivotal in the market landscape. The industry has seen notable mergers and acquisitions, enabling players to diversify and enhance their service offerings.

Recent Developments in the Global Smart Scales Market:

A significant recent development includes the launch of the Sportneer Smart Scale by Sportneer, which is equipped with sensor technology. This innovative scale can measure not just weight but also capture detailed body composition data for comprehensive health reports.

Key market players are implementing various strategic initiatives to expand their business footprint and gain a competitive edge. Strategies such as mergers & acquisitions, collaborations, partnerships, funding and investments, and continuous product innovations and launches are at the forefront. Increased research and development investments by leading manufacturers to develop cutting-edge technology products are emerging as crucial success factors in maintaining competitiveness. The market is characterized by numerous players striving to boost demand for their products, resulting in a flurry of product launches.

Recent Highlights in the Global Smart Scales Market:

Realme recently introduced a range of products including Realme smartphones, the Realme Smart Scale, and the Realme Smart LED Bulb during a launch event. The Realme Smart Scale, featuring a 6mm tempered glass cover capable of withstanding weights of up to 350kg, was among the notable introductions.