Home Decorative Material Market Research Report – Segmentation by Product Type (Home Furniture, Home Textiles, Flooring, Wall Decor, Lighting, and Others); By Distribution Channel (Home Décor Stores, Supermarkets and Hypermarkets, Online Stores, and Others); By Region – Forecast (2024 – 2030)

Market Size and Overview:

The Home Decorative Material Market achieved a valuation of USD 749 billion in 2023 and is forecasted to attain a market size of USD 992.29 billion by the culmination of 2030. Within the projected period spanning from 2024 to 2030, the market is anticipated to exhibit a Compound Annual Growth Rate (CAGR) of 4.1%. Home decor commodities such as furniture and textiles are deployed across various environments, encompassing spas, offices, clean rooms, restaurants, camping sites, bedrooms, outdoor spaces, libraries, and retail outlets. Diverse products constitute home decor items, including furniture, home textiles, and floor coverings. The design of furniture can be customized through mechanized processes or artisanal craftsmanship, contingent upon its intended application. The burgeoning real estate sector is a driving force behind the expansion of the global home decor market in the prevailing scenario. Furthermore, the proliferation of compact dwellings has stimulated the adoption of products featuring additional storage provisions, thereby augmenting the aesthetic appeal of residences. Additionally, the heightened consumer preference for eco-friendly home decor items, in response to escalating environmental concerns, significantly contributes to the market's growth.

Key Market Insights:

• Present trends indicate an increasing emphasis on environmentally sustainable and health-conscious home decor products, as consumers exhibit heightened awareness and scrutiny of environmental indicators. There is a pronounced focus on the safety attributes of decor materials, with consumers seeking assurances regarding the preservation of human health and environmental integrity throughout the manufacturing process.

• The surging demand for smart homes and advanced electrical components is noteworthy. Sales of home decor products have experienced an uptick, with consumers increasingly gravitating towards online channels for procurement, particularly in the aftermath of the pandemic. This shift has created opportunities for emerging home decor furnishing brands. The market's traction is further bolstered by advancing industrialization and urbanization trends.

• The expanding disposable income of individuals, attributed to the urbanization phenomenon, coupled with a growing number of households, is a pivotal factor driving market expansion. There is also a discernible demand for bespoke and distinctive home interiors, reflecting shifts in consumer lifestyles and preferences. These dynamics collectively exert a significant influence on the home decor furnishing market.

Global Home Decorative Material Market Drivers:

  • Increasing Preference for Customization The escalating demand for home decor items mirrors evolving consumer preferences, thereby fostering market growth.

Concurrently, there is a rising penchant for personalized and aesthetically pleasing interior designs worldwide. Moreover, consumers exhibit a pronounced inclination towards unique and customized decor articles that resonate with their individuality and style. The burgeoning emphasis on artisanal and handmade decor products is also a catalyst for market development. Additionally, the escalating demand for decor items crafted from sustainable materials augurs well for market prospects. Furthermore, the pervasive influence of social media on consumer behavior has stimulated demand for decor products, with various platforms showcasing inspirational interior designs that prompt consumers to emulate similar aesthetics. The growing adoption of decor items characterized by minimalist designs, vintage aesthetics, or eco-friendly alternatives further fuels market expansion.

  • Heightened Focus on Health and Wellness Health-conscious consumers are gravitating towards home decor items crafted from natural and sustainable materials.

There is a discernible preference for materials such as bamboo, reclaimed wood, organic cotton, and eco-friendly paints, driven by a desire to minimize exposure to harmful chemicals and foster a healthier indoor environment. Additionally, the biophilic design approach, integrating natural elements like plants and natural textures into interior spaces, is gaining traction owing to its purported ability to reduce stress and enhance overall well-being. Furthermore, there is a growing demand for ergonomically designed and comfortable decor products, catering to consumers' need for enhanced comfort and reduced physical strain. Innovations such as circadian lighting systems, mimicking natural daylight patterns, contribute to regulating sleep patterns and enhancing mood. Smart lighting control systems offer customizable lighting experiences, while storage solutions and furniture designs promote tidiness and minimize visual clutter, aligning with consumer preferences for organized living spaces.

Global Home Decorative Material Market Restraints and Challenges:

  • Escalating Cost of Raw Materials

The home decor industry relies heavily on suppliers of raw materials, with the availability of high-quality wood being subject to stringent controls on manufacturing and importing natural resources like wood. Additionally, the demand for leather is substantial, driven by industries such as footwear and textiles, further exacerbating scarcity concerns. The rising cost of raw materials, stemming from these factors, poses challenges to market growth.

Global Home Decorative Material Market Opportunities:

  •  Increasing Integration of Smart Technology

The integration of smart technology into decor products enhances user experiences, offering greater convenience and control. Homeowners can effortlessly manage various aspects of their living environment, ranging from lighting and thermostats to voice-activated assistants and motorized window shades. This level of control enhances comfort and efficiency while promoting energy conservation. Smart lighting systems, for instance, adjust brightness based on natural light levels, reducing electricity consumption and lowering energy costs. Moreover, smart technology facilitates personalization, enabling users to customize lighting settings and patterns to suit their preferences. Voice-activated assistants provide personalized assistance and information, while security features like linked cameras and smart locks enhance home security, offering homeowners peace of mind and remote monitoring capabilities.

Global Home Decorative Material Market Segmentation:

By Product Type:

  • Home Furniture
  • Home Textiles
  • Flooring
  • Wall Decor
  • Lighting
  • Others

Home Furniture leads the market due to its significant market share. It encompasses a variety of items such as sofas, chairs, tables, beds, cabinets, and other functional and decorative pieces. This trend is driven by consumers' increasing preference for high-quality furniture to enhance both the aesthetics and functionality of their homes. Home Textiles offer a diverse range of products including curtains, drapes, bedding, cushions, rugs, and towels, which add texture, color, and warmth to interior spaces. The growing demand for attractive home textiles among consumers is a key factor driving market growth.

By Distribution Channel:

  • Home Decor Stores
  • Supermarkets and Hypermarkets
  • Online Store
  • Gift Shops
  • Others

Home decor stores dominate the market share. These retail outlets specialize in offering a wide selection of decor products, including furniture, textiles, wall decor, and lighting. They provide consumers with the opportunity to physically inspect and purchase items, along with expert advice and design consultations to help them make informed choices. Supermarkets and hypermarkets also play a significant role, offering convenience and accessibility for shoppers to purchase decor items alongside their everyday grocery shopping.

By Region:

  • North America
  • Asia-Pacific
  • Europe
  • South America
  • Middle East and Africa

North America holds the largest market share in the home decor segment, driven by increasing emphasis on interior design and home improvement solutions among consumers. The desire to create aesthetically appealing and comfortable living environments is fueling market growth, along with the presence of well-established online retail platforms offering a wide selection of decor products. Additionally, the region benefits from the presence of key manufacturers, retailers, and designers, further propelling market expansion.

COVID-19 Impact Analysis on the Global Home Decorative Material Market:

The outbreak of COVID-19 has presented significant challenges for the Global Home Decorative Material sector worldwide. Supply chain disruptions resulting from trade regulations and restrictions have negatively impacted product demand, leading to a downturn in market growth.

Latest Trends:

  • Growing e-commerce sector and social media influence The home decor furnishing market is expected to experience growth driven by the increasing influence of social media and the expanding penetration of the e-commerce sector. Factors such as rising disposable income, rapid urbanization, and increased construction activities are contributing to market expansion. Social media platforms have made decor more accessible and cost-effective, enabling consumers to express their style and preferences within their budget. Additionally, the tech-savvy millennial and Gen-Z populations are actively engaging with social media, shaping home decor product trends and driving market demand.

Key Players:

  1. Ashley Furniture Industries Inc.
  2. Duresta Upholstery Ltd.
  3. Forbo Holding AG
  4. Hanssem Co. Ltd.
  5. Herman Miller Inc.
  6. Inter IKEA Systems B.V.
  7. Kimball International Inc. (HNI Corporation)
  8. Koninklijke Philips N.V.
  9. Mannington Mills Inc.
  10. Mohawk Industries Inc.

Recent Developments:

 • In January 2023, Mannington Mills, Inc. introduced new dwelling collections, including broadloom carpets designed to provide comfort to all living areas. This expansion of collections aims to increase the organization's market share in the flooring segment, ultimately contributing to its presence in the Home Decor Furnishing market.

• In March 2023, Ashley Furniture launched a new HomeStore in Denpasar, Indonesia, offering a wide variety of aesthetic home furnishings at competitive prices. This initiative reflects the company's commitment to the home furniture market and is expected to drive growth in the Home Decor Furnishing market.

Chapter 1. Global Home Decorative Material Market –Scope & Methodology

   1.1. Market Segmentation

   1.2. Scope, Assumptions & Limitations

   1.3. Research Methodology

   1.4. Primary Sources

   1.5. Secondary Sources

Chapter 2. Global Home Decorative Material Market – Executive Summary

   2.1. Market Size & Forecast – (2024 – 2030)

   2.2. Key Trends & Insights

                2.2.1. Demand Side

                2.2.2. Supply Side            

   2.3. Attractive Investment Propositions

   2.4. COVID-19 Impact Analysis

Chapter 3. Global Home Decorative Material Market – Competition Scenario

   3.1. Market Share Analysis & Company Benchmarking

   3.2. Competitive Strategy & Development Scenario

   3.3. Competitive Pricing Analysis

   3.4. Supplier-Distributor Analysis

Chapter 4. Global Home Decorative Material Market Entry Scenario

    4.1. Regulatory Scenario

    4.2. Case Studies – Key Start-ups

    4.3. Customer Analysis

    4.4. PESTLE Analysis

    4.5. Porters Five Force Model

                4.5.1. Bargaining Power of Suppliers

                4.5.2. Bargaining Powers of Customers

                4.5.3. Threat of New Entrants

                4.5.4. Rivalry among Existing Players

                4.5.5. Threat of Substitutes

Chapter 5. Global Home Decorative Material Market - Landscape

   5.1. Value Chain Analysis – Key Stakeholders Impact Analysis

   5.2. Market Drivers

   5.3. Market Restraints/Challenges

   5.4. Market Opportunities

Chapter 6. Global Home Decorative Material Market – By Product Type

6.1. Home Furniture

6.2. Home Textiles

6.3. Flooring

6.4.Wall Décor

6.5.Lighting

6.6. Others

6.7. Y-O-Y Growth trend Analysis ByProduct Type

6.8. Absolute $ Opportunity Analysis ByProduct Type, 2024-2030

Chapter 7. Global Home Decorative Material Market – By Distribution Channel

 7.1. Home Décor Stores

 7.2. Supermarkets and Hypermarkets

 7.3. Online Stores

 7.4. Others

 7.5. Y-O-Y Growth trend Analysis ByDistribution Channel

 7.6. Absolute $ Opportunity Analysis ByDistribution Channel, 2024-2030

Chapter 8. Global Home Decorative Material Market, By Geography – Market Size, Forecast, Trends & Insights

8.1. North America

                                                8.1.1. By Country

                                                                8.1.1.1. U.S.A.

                                                                8.1.1.2. Canada

                                                                8.1.1.3. Mexico

                8.1.2. By Type

                8.1.3. By Operation

                8.1.4. By Size

                8.1.5. By Application

                8.1.6. By Technology

                8.1.7. By Material

8.1.8. By Component

                8.1.9. Countries & Segments – Market Attractiveness Analysis

8.2. Europe

                                                8.2.1. By Country             

                                                                8.2.1.1. U.K.                         

                                                                8.2.1.2. Germany

                                                                8.2.1.3. France

                                8.2.1.4. Italy

                                8.2.1.5. Spain

                                8.2.1.6. Rest of Europe

                8.2.2. By Type

                8.2.3. By Operation

                8.2.4. By Size

                8.2.5. By Application

                8.2.6. By Technology

                8.2.7. By Material

                8.2.8. By Component

                8.2.9. Countries & Segments – Market Attractiveness Analysis

8.3. Asia Pacific

                8.3.1. By Country             

                                8.3.1.1. China

                                8.3.1.2. Japan

                                8.3.1.3. South Korea

8.3.1.4. India

                                8.3.1.5. Australia & New Zealand

                                8.3.1.6. Rest of Asia-Pacific

                8.3.2. By Type

                8.3.3. By Operation

                8.3.4. By Size

                8.3.5. By Application

                8.3.6. By Technology

                8.3.7. By Material

                8.3.8. By Component

                8.3.9. Countries & Segments – Market Attractiveness Analysis

8.4. South America

                8.4.1. By Country             

                                8.4.1.1. Brazil

                                8.4.1.2. Argentina

                                8.4.1.3. Colombia

                                8.4.1.4. Chile

                                8.4.1.5. Rest of South America

                8.4.2. By Type

                8.4.3. By Operation

                8.4.4. By Size

                8.4.5. By Application

                8.4.6. By Technology

                8.4.7. By Material

8.4.8. By Component

                8.4.9. Countries & Segments – Market Attractiveness Analysis

8.5. Middle East & Africa

                8.5.1. By Country

                                8.5.1.1. United Arab Emirates (UAE)

                                8.5.1.2. Saudi Arabia

                                8.5.1.3. Qatar

                                8.5.1.4. Israel

                                8.5.1.5. South Africa

                                8.5.1.6. Nigeria

                                8.5.1.7. Kenya

                                8.5.1.8. Egypt

                                8.5.1.9. Rest of MEA

                8.5.2. By Type

                8.5.3. By Operation

                8.5.4. By Size

                8.5.5. By Application

                8.5.6. By Technology

                8.5.7. By Material

                8.5.8. By Component

                8.5.9. Countries & Segments – Market Attractiveness Analysis

Chapter 9. Global Home Decorative Material Market – Company Profiles – (Overview, Product Portfolio, Financials, Strategies & Developments, SWOT Analysis)

9.1. Ashley Furniture Industries Inc.

9.2. Duresta Upholstery Ltd.

9.3. Forbo Holding AG

9.4. Hanssem Co. Ltd.

9.5. Herman Miller Inc.

9.6. Inter IKEA Systems B.V.

9.7. Kimball International Inc. (HNI Corporation)

9.8. Koninklijke Philips N.V.

9.9. Mannington Mills Inc.

9.10. Mohawk Industries Inc.

9.11. Company 11

9.12. Company 12

9.13. Company 8

9.14. Company 9

9.15. Company 15

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Frequently Asked Questions

The Global Home Decorative Material Market was valued at USD 749 billion in 2023 and is projected to reach a market size of USD 992.29 billion by the end of 2030. Over the forecast period of 2024-2030, the market is estimated to grow at a CAGR of 4.1%.

The heightened interest in customization and awareness of health among consumers is propelling the Global Home Decorative Material Market.

Global Home Decorative Material Market is segmented based on Product type, Distribution Channel, and Region.

North America is the most dominant region for the Global Home Decorative Material Market.

Kimball International Inc., Koninklijke Philips N.V., Mannington Mills Inc., Mohawk Industries Inc., Samson Holding Ltd., Herman Miller Inc., and Inter IKEA Systems B.V. are a few of the key players operating in the Global Home Decorative Material Market.