What is Event Management Software?

The Event Management Software Market is a dynamic segment focused on providing digital solutions for organizing, managing, and executing events, ranging from corporate conferences to large-scale entertainment and social gatherings. These software platforms offer features such as event registration, attendee management, marketing automation, ticketing, analytics, and virtual event support. As organizations increasingly embrace hybrid and virtual events, the demand for comprehensive, cloud-based software solutions is expanding rapidly.

This market is disrupting traditional event management models by offering new ways to engage audiences, whether in-person or virtually, with enhanced features like interactive livestreaming, real-time networking, and data analytics. The software also makes it easy to scale events globally, reaching broader audiences. With heightened security concerns, many solutions emphasize safe and encrypted data handling, a key consideration in managing large events with sensitive attendee information. Moreover, the big potential lies in the growing adoption of hybrid events, enabling businesses to seamlessly blend in-person experiences with virtual content.

Market Size:

Event Management Software Market was valued at USD 18.5 billion in 2024 and is projected to reach a market size of USD 55.2 billion by 2030 at a CAGR of 20%.

Key Companies:

•    Momentus Technologies (US)
•    Active Network (US)
•    RainFocus (US)
•    Hubilo (US)
•    Whova (US)
•    Kaltura (US)
•    Cvent (US)
•    Stova (US)
•    Eventbrite (US)
•    Zoom (US)
•    RingCentral (US)
•    Zoho Corporation (India)

Case Study:

Cvent’s platform helped a global tech conference achieve record-breaking registration numbers and attendee engagement, leveraging its end-to-end event management capabilities.

Popularity & Key Statistics:

•    70% of events are expected to be hybrid by 2025.
•    Over 50% of event professionals are investing in new event technologies to enhance virtual and hybrid experiences.

Market Segmentation:

By Type

•    Cloud-based Event Management Software
o    SaaS-based Solutions
o    Cloud Platform Solutions

•    On-premises Event Management Software
o    Installed Software Solutions
o    Enterprise-level Custom Deployments

By End User

•    Corporate
o    Conferences & Seminars
o    Trade Shows & Expos
o    Corporate Meetings & Team-building Events

•    Government
o    Public Sector Events
o    Government Conferences & Workshops
o    Civic Engagement Events

•    Education
o    Academic Conferences & Workshops
o    School/University Events & Fairs

•    Entertainment & Sports
o    Concerts & Festivals
o    Sports Events & Tournaments
o    Live Performances & Shows

•    Non-profit & Associations
o    Fundraising Events
o    Charity Events & Social Causes
o    Member Meetings & Gatherings

•    Weddings & Social Events
o    Wedding Planning and Coordination
o    Private Events (Birthdays, Anniversaries)

•    Others
o    Virtual & Hybrid Event Solutions
o    Industry-specific Event Management (e.g., Healthcare, Real Estate)

What’s in It for You?

•    Gain insights into emerging trends shaping the event management software landscape.
•    Understand competitive strategies adopted by top players to maintain market leadership.
•    Identify key growth opportunities in the rapidly expanding virtual and hybrid event segments.
•    Make informed decisions with data on market dynamics, customer preferences, and technology innovations.