Demand Generation Software Market Research Report - Segmentation by Application (SMEs and Large Enterprises); By Deployment (On-Premise and Cloud-Based); and Region - Size, Share, Growth Analysis | Forecast (2024 – 2030)
Published: 2024 - January
Report Code: IM-15848
Format:
Region: Global
Chapter 1. GLOBAL DEMAND GENERATION SOFTWARE MARKET – Scope & Methodology
1.1. Market Segmentation
1.2. Scope, Assumptions & Limitations
1.3. Research Methodology
1.4. Primary Sources
1.5. Secondary Sources
Chapter 2. GLOBAL DEMAND GENERATION SOFTWARE MARKET – Executive Summary
2.1. Market Size & Forecast – (2023 – 2030) ($M/$Bn)
2.2. Key Trends & Insights
2.2.1. Demand Side
2.2.2. Supply Side
2.4. Attractive Investment Propositions
2.5. COVID-19 Impact Analysis
Chapter 3. GLOBAL DEMAND GENERATION SOFTWARE MARKET – Competition Scenario
3.1. Market Share Analysis & Company Benchmarking
3.2. Competitive Strategy & Development Scenario
3.3. Competitive Pricing Analysis
3.4. Supplier-Distributor Analysis
Chapter 4. GLOBAL DEMAND GENERATION SOFTWARE MARKET - Entry Scenario
4.1. Regulatory Scenario
4.2. Case Studies – Key Start-ups
4.3. Customer Analysis
4.5. PESTLE Analysis
4.4. Porters Five Force Model
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Powers of Customers
4.4.3. Threat of New Entrants
4.4.4. Rivalry among Existing Players
4.4.5. Threat of Substitutes
Chapter 5. GLOBAL DEMAND GENERATION SOFTWARE MARKET - Landscape
5.1. Value Chain Analysis – Key Stakeholders Impact Analysis
5.2. Market Drivers
5.3. Market Restraints/Challenges
5.4. Market Opportunities
Chapter 6. GLOBAL DEMAND GENERATION SOFTWARE MARKET – By Application
6.1. Introduction/Key Findings
6.2. SMEs
6.3. Large Enterprises
6.4. Y-O-Y Growth trend Analysis By Application
6.5. Absolute $ Opportunity Analysis By Application, 2023-2030
Chapter 7. GLOBAL DEMAND GENERATION SOFTWARE MARKET – By Deployment
7.1. Introduction/Key Findings
7.2. On-Premise
7.3. Cloud-Based
7.4. Y-O-Y Growth trend Analysis By Deployment
7.5 . Absolute $ Opportunity Analysis By Deployment, 2023-2030
Chapter 8. GLOBAL DEMAND GENERATION SOFTWARE MARKET - By Geography – Market Size, Forecast, Trends & Insights
8.1. North America
8.1.1. By Country
8.1.1.1. U.S.A.
8.1.1.2. Canada
8.1.1.3. Mexico
8.1.2. By Application
8.1.3. By Deployment
8.1.5. Countries & Segments - Market Attractiveness Analysis
8.2. Europe
8.2.1. By Country
8.2.1.1. U.K.
8.2.1.2. Germany
8.2.1.3. France
8.2.1.4. Italy
8.2.1.5. Spain
8.2.1.6. Rest of Europe
8.2.2. By Application
8.2.3. By Deployment
8.2.4. Countries & Segments - Market Attractiveness Analysis
8.3. Asia Pacific
8.3.1. By Country
8.3.1.1. China
8.3.1.2. Japan
8.3.1.3. South Korea
8.3.1.4. India
8.3.1.5. Australia & New Zealand
8.3.1.6. Rest of Asia-Pacific
8.3.2. By Application
8.3.3. By Deployment
8.3.4. Countries & Segments - Market Attractiveness Analysis
8.4. South America
8.4.1. By Country
8.4.1.1. Brazil
8.4.1.2. Argentina
8.4.1.3. Colombia
8.4.1.4. Chile
8.4.1.5. Rest of South America
8.4.2. By Application
8.4.3. By Deployment
8.4.4. Countries & Segments - Market Attractiveness Analysis
8.5. Middle East & Africa
8.5.1. By Country
8.5.1.1. United Arab Emirates (UAE)
8.5.1.2. Saudi Arabia
8.5.1.3. Qatar
8.5.1.4. Israel
8.5.1.5. South Africa
8.5.1.6. Nigeria
8.5.1.7. Kenya
8.5.1.8. Egypt
8.5.1.8. Rest of MEA
8.5.2. By Application
8.5.3. By Deployment
8.5.4. Countries & Segments - Market Attractiveness Analysis
Chapter 9. GLOBAL DEMAND GENERATION SOFTWARE MARKET – Company Profiles – (Overview, Product Portfolio, Financials, Strategies & Developments)
9.1 Act-On Software, Inc.
9.2. ActiveCampaign, LLC
9.3. BDO Digital Demand Generation Group
9.4. BenchmarkONE
9.5. Criteo
9.6. HubSpot, Inc.
9.7. International Business Machines Corporation
9.8. OBJECTIVE7 BV
9.9. Optimizely Inc.
9.10. Percolate Industries, Inc.
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Frequently Asked Questions
The Global Demand Generation Software Market was valued at USD 4.25 billion and is projected to reach a market size of USD 8.98 billion by the end of 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 9.8%.
The Asia-Pacific region is experiencing the fastest growth due to increasing digital adoption and the expansion of businesses seeking online customer engagement solutions
Key drivers include the growing importance of digital marketing, the need for lead generation and customer engagement, and the demand for data-driven marketing strategies
The pandemic accelerated the adoption of demand-generation software as businesses shifted to digital marketing and sought efficient ways to engage with customers in a remote work environment
Regional analysis helps identify market trends and opportunities specific to different geographic areas, allowing businesses to tailor their strategies to local market conditions
