Global Customer Data Platforms (CDP) Market Research Report –Segmentation By Deployment Type (On-Premises, Cloud-Based); By Organization Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises); By Industry Verticals( Retail and E-commerce, Financial Services, Healthcare, Telecommunications, Travel and Hospitality, Media and Entertainment, Others); By End-User (B2B (Business-to-Business), B2C (Business-to-Consumer)); Region - Size, Share, Growth Analysis | Forecast – 2024 - 2030.
Published: 2024 - January
Report Code: IM-16101
Format:
Region: Global
Chapter 1. Global Customer Data Platforms Market – Scope & Methodology
1.1. Market Segmentation
1.2. Scope, Assumptions & Limitations
1.3. Research Methodology
1.4. Primary Sources
1.5. Secondary Sources
Chapter 2. Global Customer Data Platforms Market – Executive Summary
2.1. Market Size & Forecast – (2023 – 2030) ($M/$Bn)
2.2. Key Trends & Insights
2.2.1. Demand Side
2.2.2. Supply Side
2.4. Attractive Investment Propositions
2.5. COVID-19 Impact Analysis
Chapter 3. Global Customer Data Platforms Market – Competition Scenario
3.1. Market Share Analysis & Company Benchmarking
3.2. Competitive Strategy & Development Scenario
3.3. Competitive Pricing Analysis
3.4. Supplier-Distributor Analysis
Chapter 4. Global Customer Data Platforms Market - Entry Scenario
4.1. Regulatory Scenario
4.2. Case Studies – Key Start-ups
4.3. Customer Analysis
4.5. PESTLE Analysis
4.4. Porters Five Force Model
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Powers of Customers
4.4.3. Threat of New Entrants
4.4.4. Rivalry among Existing Players
4.4.5. Threat of Substitutes
Chapter 5. Global Customer Data Platforms Market - Landscape
5.1. Value Chain Analysis – Key Stakeholders Impact Analysis
5.2. Market Drivers
5.3. Market Restraints/Challenges
5.4. Market Opportunities
Chapter 6. Global Customer Data Platforms Market – By Deployment Type
6.1. On – Premises
6.2. Cloud Based
Chapter 7. Global Customer Data Platforms Market – By Organisation Size
7.1. Small and Medium-sized Enterprises (SMEs)
7.2. Large Enterprises
Chapter 8. Global Customer Data Platforms Market – By Industry Verticals
8.1. Retail and E-commerce
8.2. Financial Services
8.3. Healthcare
8.4. Telecommunications
8.5. Travel and Hospitality
8.6. Media and Entertainment
8.7. Others
Chapter 9. Global Customer Data Platforms Market – By End User
9.1. B2B (Business-to-Business)
9.2. B2C (Business-to-Consumer)
Chapter 10. Global Customer Data Platforms Market, By Geography – Market Size, Forecast, Trends & Insights
10.1. North America
10.1.1. By Country
10.1.1.1. U.S.A.
10.1.1.2. Canada
10.1.1.3. Mexico
10.1.2. By Deployment Type
10.1.3. By Organisation Size
10.1.4. By Industry Verticals
10.1.5. End User
10.1.6. Countries & Segments - Market Attractiveness Analysis
10.2. Europe
10.2.1. By Country
10.2.1.1. U.K.
10.2.1.2. Germany
10.2.1.3. France
10.2.1.4. Italy
10.2.1.5. Spain
10.2.1.6. Rest of Europe
10.2.2. By Deployment Type
10.2.3. By Organisation Size
10.2.4. By Industry verticals
10.2.5. End User
10.2.6. Countries & Segments - Market Attractiveness Analysis
10.3. Asia Pacific
10.3.2. By Country
10.3.2.2. China
10.3.2.2. Japan
10.3.2.3. South Korea
10.3.2.4. India
10.3.2.5. Australia & New Zealand
10.3.2.6. Rest of Asia-Pacific
10.3.2. By Deployment Type
10.3.3. By Organisation Size
10.3.4. By Industry Verticals
10.3.5. End User
10.3.6. Countries & Segments - Market Attractiveness Analysis
10.4. South America
10.4.3. By Country
10.4.3.3. Brazil
10.4.3.2. Argentina
10.4.3.3. Colombia
10.4.3.4. Chile
10.4.3.5. Rest of South America
10.4.2. By Deployment Type
10.4.3. By Organisation Size
10.4.4. By Industry Verticals
10.4.5. End User
10.4.6. Countries & Segments - Market Attractiveness Analysis
10.5. Middle East & Africa
10.5.4. By Country
10.5.4.4. United Arab Emirates (UAE)
10.5.4.2. Saudi Arabia
10.5.4.3. Qatar
10.5.4.4. Israel
10.5.4.5. South Africa
10.5.4.6. Nigeria
10.5.4.7. Kenya
10.5.4.10. Egypt
10.5.4.10. Rest of MEA
10.5.2. By Deployment Type
10.5.3. By Organisation Size
10.5.4. By Industry Verticals
10.6.5. End User
10.5.6. Countries & Segments - Market Attractiveness Analysis
Chapter 11. Global Customer Data Platforms Market – Company Profiles – (Overview, Product Portfolio, Financials, Strategies & Developments)
11.1. Adobe
11.2. Salesforce
11.3. Segment
11.4. Tealium
11.5. mParticle
11.6. Optimizely
11.7. BlueConic
11.8. Redpoint Global
11.9. Lytics
11.10. Treasure Data
11.11. Exponea
11.12. Zaius
11.13. BlueVenn
11.14. Arm Treasure Data
11.15. Acquia
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Frequently Asked Questions
The Global Customer Data Platforms (CDP) Market was valued at USD 2.15 billion and is projected to reach a market size of USD 9.9 billion by the end of 2030. Over the forecast period of 2023-2030, the market is projected to grow at a CAGR of 24.4 %.
Growing demand for personalization, rise in data volume and complexity, and technological advancements are the market drivers of the Global Customer Data Platforms (CDP) Market.
On-premises and Cloud-Based are the segments under the Global Customer Data Platforms (CDP) Market by Deployment Type.
North America is the most dominant region for the Global Customer Data Platforms (CDP) Market.
Adobe, Salesforce, Segment, Tealium, and mParticle are the key players in the Global Customer Data Platforms (CDP) Market.
