Market Size and Overview:

Cloud Discovery Market was valued at $7.3 billion in 2024 and is projected to reach a market size of $36.27 billion by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 37.8%

As businesses create and handle more data across different cloud setups—like public, private, and hybrid—they need cloud discovery tools to give them a clear view and better control of where their cloud services and apps are used. Just like edge computing helps reduce delays by processing data close to where it’s generated, cloud discovery tools can scan traffic and cloud environments to quickly find and organize all cloud resources in real-time. This helps IT teams act quickly, whether it's to enforce security rules, ensure compliance, cut costs, or manage different workloads in a mixed cloud environment. Sectors like healthcare, telecom, retail, manufacturing, finance, and government are using these tools more and more for important tasks like monitoring, governance, data checks, and analytics without just relying on centralized dashboards. As organizations move towards more complex and regulated cloud setups, cloud discovery becomes a key part of their infrastructure—helping them respond quickly and manage resources effectively in today’s intricate IT world.

Key Market Insights: 

More and more big companies are moving to the cloud, with over 94% of enterprises that have more than 1,000 employees already using it for important workloads. About 78% of these companies are choosing hybrid or multi-cloud options to prevent being tied down to one vendor. Because of this, there’s a growing need for cloud discovery tools that can scan, map, and keep track of different assets in real-time.
 
In 2023, tools like application and cloud asset discovery made up over 60% of the market, outpacing services. These tools help companies manage multiple platforms and keep an eye on their cloud workloads more easily.

While large enterprises and SMEs together hold around 60% to 61% of market revenue, SMEs are growing faster. Their share increases at about 17% each year, while the whole market grows around 16% to 16.5%. This shows that cloud discovery is becoming more popular with smaller businesses too, as they see the benefits of keeping track of their costs and ensuring compliance with their assets in the cloud.
 
Cloud Discovery Market Key Drivers:

Rising Demand for Cloud Discovery Tools Amid Multi-Cloud Challenges.

As more businesses adopt multi-cloud and hybrid cloud setups for greater flexibility and to steer clear of being tied to a single vendor, managing and keeping track of cloud assets has become harder. Companies are using a mix of public, private, and on-premises services, often without a clear view of everything happening. Cloud discovery tools help by automatically finding and mapping out cloud resources, shadowing IT, and any misconfigurations in real-time. This visibility is key for managing costs, security, and compliance. With companies moving towards more flexible and spread-out cloud operations, having good cloud discovery tools has become essential for IT.

SaaS and DevOps Growth Boosts Need for Asset Visibility.

The rapid rise in SaaS uses and agile development has led to a surge in temporary resources like containers and microservices. DevOps teams often create and delete environments easily, making old-school asset-tracking methods less effective. Cloud discovery tools provide ongoing visibility into these ever-changing resources, helping with governance, monitoring, and risk management throughout the development process. This is crucial for teams working on CI/CD pipelines and microservices at scale, where keeping track of every asset—no matter how short-lived—is important for safe and efficient operations.

Increased Security and Compliance Focus Is Driving Discovery Needs.

With more cloud-related threats and regulatory demands, security teams are putting a spotlight on visibility in cloud environments to protect against risks. Cloud discovery platforms allow organizations to spot unauthorized cloud use, enforce security rules, and find vulnerabilities before they can be taken advantage of. As global regulations like GDPR and HIPAA push for stricter data control, cloud discovery has become a must-have for compliance. Companies now see that good cloud security relies on knowing what they have, making discovery a vital part of their overall cybersecurity plan.

Tech Innovations Are Taking Discovery Capabilities Further.

Modern cloud discovery platforms are using AI and automation to provide better insights, detect unusual activity, and suggest self-repairs. These smart tools can easily connect with existing IT management systems, enhancing the usefulness of discovery data. Automation also lets organizations keep real-time inventories without needing constant manual updates, which cuts down on effort and improves accuracy. With the growing use of Infrastructure as Code and platforms like Kubernetes, cloud discovery solutions are quickly advancing to meet the needs of fast-changing cloud environments.

Cloud Discovery Market Restraints and Challenges:

Challenges to Cloud Discovery Adoption.

Cloud discovery tools are important for managing today’s mix of cloud environments, but a few issues are getting in the way of wider use. One big problem is that many organizations don’t have a clear view of their mixed systems, especially if they’re using older setups alongside different cloud providers. A lot of these tools have a tough time working well across different types of systems like containers and serverless setups, which can lead to incomplete or outdated information. To make cloud discovery work, companies need strong IT processes and skilled people who can make sense of the data and fit it into their overall IT strategies. Sadly, there aren’t enough cloud security and DevOps experts out there, which makes it harder for organizations to roll out these tools effectively. Plus, smaller businesses often have budget and resource issues, so investing in full-featured discovery tools isn’t a top priority for them. Lastly, many non-technical decision-makers are unaware of the benefits of cloud discovery, leaving their organizations in a reactive mode instead of taking solid steps to improve cloud visibility and management.

Cloud Discovery Market Opportunities:

Getting a Handle on Cloud Management in Today's Multi-Cloud World.

The cloud discovery market is growing fast as companies shift to hybrid and multi-cloud setups to keep up with their digital upgrades. As more businesses use different cloud services, having a clear view and proper management becomes really important. This need is boosting interest in better cloud discovery tools. New markets are a big opportunity too, especially as companies start modernizing their IT systems and keeping up with the rules. With the rise of things like containerization, serverless computing, and Infrastructure as Code, we're seeing new challenges in figuring out asset visibility. This is where AI-driven automation and real-time monitoring tools come in. Linking these tools with IT service management, configuration management databases, and security platforms is also creating added value, turning cloud discovery from a simple inventory tool into something much more strategic. As regulations get stricter and cyber threats grow, cloud discovery is becoming essential for smart governance, managing security, and keeping costs down in cloud environments. This push is leading to ongoing improvements and wider use across different sectors.

Cloud Discovery Market Segmentation:

Market Segmentation: By Component / Type of Offering: 

•    Solutions (App/Infrastructure Discovery) 
•    Services (Consulting, Training, Managed)

The Solutions segment leads the cloud discovery market, offering visibility, risk assessment, and compliance monitoring. Companies invest heavily in these tools to track shadow IT, oversee assets, and manage governance across various cloud environments. As businesses need real-time mapping and automated discovery, this segment is crucial.
 
The Services segment is growing quickly, especially among small and medium-sized businesses that don't have cloud expertise. There's a rising need for professional and managed services to help implement and manage discovery tools. This shows a shift toward more hands-on solutions in the market.

Market Segmentation: By Technique Type: 

•    Network‑based 
•    Agent‑based 
•    Hybrid

Network-based discovery is the most popular type of cloud discovery solution. It works by scanning network traffic to give a clear view of cloud apps and services being used, even if they are approved by the IT team. This helps find problems like shadow IT and compliance issues.
 
On the other hand, agent-based discovery is growing fast because it gathers detailed data straight from devices. By installing small agents on servers, desktops, and mobile devices, companies can see how these devices are used, their settings, and any risks. This is especially important for keeping remote work and hybrid setups secure.

Market Segmentation: By Deployment Model: 

•    Public 
•    Private 
•    Hybrid Cloud

Public cloud is the go-to choice for businesses using cloud discovery tools. With providers like AWS, Azure, and GCP, companies are moving their workloads to shared, pay-as-you-go systems. This makes it easy to scale, keep maintenance low, and see resources clearly. Using the public cloud allows for a cost-effective and quick setup of discovery tools, making it simple to map and classify cloud assets. It’s become the backbone of many strategies, helping manage dynamic workloads without heavy infrastructure.
 
The hybrid cloud model is growing fast in the cloud discovery market. By mixing on-premises systems with public cloud resources, companies need visibility over both. Tools designed for hybrid setups provide real-time asset mapping and compliance checks. This flexibility means firms can keep sensitive data private while using public clouds for scaling, driving the use of intelligent discovery tools that ensure seamless visibility across both environments.
 
Market Segmentation: By Organization Size: 

•    Large Enterprises
•    SMEs

Large companies lead the Cloud Discovery Market, holding over 60% of the global revenue in 2024. They manage complex multi-cloud and hybrid setups, so they need solid discovery tools for better control and visibility. With so many systems to oversee, Cloud Discovery is vital for security and compliance, making these big firms key players in the market.
 
On the other hand, small and medium enterprises (SMEs) are rapidly growing in this area. They are turning to affordable Cloud Discovery platforms to improve asset visibility, optimize spending, and boost security, especially since they often have limited IT staff. This increased focus and available budgets are driving SMEs to invest more in Cloud Discovery tools.

Market Segmentation: By Industry Vertical:

•    Banking, Financial Services & Insurance (BFSI) 
•    Healthcare & Life Sciences 
•    Telecom & IT
•    Retail & Consumer Goods
•    Government & Public Sector 
•    Media & Entertainment 
•    Manufacturing
•    Transportation & Logistics 
•    Other

The IT and Telecom sectors are leading the cloud discovery market, making up about 19.6% of global revenue in 2024. As telecom companies put money into 5G and cloud facilities, the need for tools to manage and secure these systems is growing. This area supports large-scale cloud setups and is essential for cloud discovery across various industries.
 
The Retail and Consumer Goods sector is quickly adopting cloud discovery solutions, driven by the need for better visibility across different sales channels. The push for a seamless customer experience—whether online, in-store, or mobile—means retailers need to keep track of their cloud assets, leading to rapid growth in this area.
 

                                                                                
Market Segmentation: By Region:

•    North America
•    Europe
•    Asia-Pacific
•    Latin America
•    Middle East and Africa

North America is the biggest player in the Cloud Discovery Market, making up about 31% of it in 2024. This is mostly due to strong investments in cloud infrastructure, established rules like CCPA, and a lot of cloud-native companies and service providers in the area.
 
Asia-Pacific is catching up fast, with a projected growth rate of 24%. Countries like China, India, and Southeast Asia are quickly adopting cloud technology, especially with support from government digital initiatives, which is driving the need for cloud discovery solutions in the region.

COVID-19 Impact Analysis on the Market:

The COVID-19 pandemic really pushed the Cloud Discovery Market forward as companies moved to remote work and embraced cloud solutions. Cloud usage jumped by about 27%, leading to more instances of shadow IT, scattered multi-cloud setups, and increased needs for cybersecurity and compliance. Because of this, the need for cloud discovery tools that can track workloads, find unauthorized assets, and offer real-time insights grew fast. Companies providing cloud discovery services saw more investment and use during this time, making these tools key parts of today’s IT systems.

Latest Trends/Developments:

AI and machine learning are becoming key parts of cloud discovery tools, making it easier to spot assets, find issues, and fix them quickly. Features like predicting problems and tracking unusual behavior are helping companies keep their hybrid and multi-cloud setups safe. These smart tools help manage cloud resources, cut down on manual labor, and improve security.

Cloud discovery is also moving into edge computing, making sure assets are visible across different edge nodes, IoT devices, and on-prem systems, along with the main cloud services. Plus, with the growth of serverless and container setups, discovery tools now need to map and monitor temporary workloads in real-time. This integration is really important for keeping things compliant and managing costs in these changing environments.

Key Players:

•    Amazon Web Services, Inc. 
•    IBM
•    Alibaba Group 
•    Google Cloud 
•    Red Hat, Inc. 
•    Wipro 
•    Microsoft Corporation 
•    Perforce Software, Inc. 
•    BMC Software, Inc. 
•    Netskope, Inc.