What is Application Security?

The Application Security Market refers to the comprehensive ecosystem of technologies, processes, and practices aimed at protecting software applications from internal and external threats throughout their lifecycle. It emphasizes proactive vulnerability detection, secure coding practices, and runtime protection to ensure the integrity, confidentiality, and availability of applications in increasingly complex digital environments.

This market is driving transformative change by embedding security into development pipelines and enabling organizations to address vulnerabilities early, thus reducing breach risks and compliance overhead. The proliferation of cloud-native architectures, DevOps, and APIs presents vast opportunities for scalable, integrated security solutions that simplify risk management and enhance trust. The market’s expansion reflects increasing demand for new adaptive tools, ease of deployment across hybrid environments, safe mitigation techniques, and its potential to address a large, evolving attack surface.

Market Size:

Application Security Market was valued at USD 15.9 billion in 2024 and is projected to reach USD 36.76 billion by 2030 at a CAGR of 15%.

Key Players:

•    IBM Corporation
•    Hewlett Packard Enterprise
•    Veracode
•    Synopsys
•    Checkmarx
•    Qualys
•    WhiteHat Security
•    Rapid7
•    Trustwave Holdings

Case Study:

Veracode’s platform delivered automated static and dynamic testing integrated into a major financial institution’s CI/CD pipeline, reducing application vulnerabilities by 60% within six months while accelerating release cycles.

Popularity & Key Statistics:

•    Over 85% of enterprises have adopted application security testing as part of their DevSecOps strategy.
•    Demand for cloud-native application security is surging, accounting for nearly 40% of new deployments.

Market Segmentation:

By Type
•    Static Application Security Testing (SAST)
•    Dynamic Application Security Testing (DAST)
•    Interactive Application Security Testing (IAST)
•    Runtime Application Self-Protection (RASP)
•    Software Composition Analysis (SCA)
•    Mobile Application Security
•    API Security
•    Cloud-native Application Security
•    Security Testing and Scanning Tools
•    Others

By End User
•    BFSI (Banking, Financial Services, and Insurance)
•    IT and Telecom
•    Government and Defense
•    Healthcare and Life Sciences
•    Retail and E-commerce
•    Manufacturing
•    Energy and Utilities
•    Education
•    Media and Entertainment
•    Transportation and Logistics
•    Others

What’s in It for You?

•    Identify key trends enabling seamless security integration in agile development.
•    Gain insights on partnership and acquisition targets to expand solution portfolios.
•    Understand market gaps for innovation in API and cloud application security.
•    Benchmark user adoption patterns and compliance drivers influencing purchase decisions.